Knorish Frameworks Pvt Ltd

Date: 29 Nov, 2021

Online learning is something that has been on a significant rise over the past decade and the recent pandemic has contributed hugely in making this more centric in people’s lives. But as everything that strives towards becoming a trend faces competition after a certain point in time, so is the online learning space which is now full of experts, teachers and trainers who are competing to be their consumer’s first choice. This is where Knorish, an online course creation platform is helping the teachers and experts who can now create and sell their online courses using powerful sales funnels & automation. Knorish is empowering artists, performers, creators, and every other domain expert to share their knowledge with the world. 

About the company:

Knorish was started by husband-wife duo Kinner Sacchdev and Rakhi Wadhwa in 2018. Kinner has led product launches and marketing strategies for Fortune 500 companies in the past. He has also been awarded the “Business World Young Entrepreneur 2020 Award (35 under 35)”. Rakhi has also led product launches and marketing strategies for international education brands from Europe, US, UK and Middle East.

Their goal of starting Knorish was to enable and integrate the passion economy workers to main stream economy using technology. Over 16,000 academies have already been built using Knorish’s platform, including the recently launched Sanjeev Kapoor Academy. The Company is ranked amongst the top 100 most innovative companies in South Asia and India by HolonIQ India & South Asia EdTech 100.

Product:

· Knorish is a No-code platform built on .Net core, Angular, Java and HTML5 stack that provides an easy way to create training content, have it on your own website — with your brand and domain name and full control of everything.

· The platform provides extensive features such as sales funnels, website builder, course builder, in-built automation, in-built Zoom, training & support, and digital marketing integrations to run an integrated online academy.

Industry landscape:

· The online content creation market is huge with a large unaddressed need for coaches, teachers, trainers, artists and mentors to build their own white labelled websites and take their content online.

· Knorish is solving a real and significant problem by its unique DIY model and sales automation tools enabling higher revenue generation opportunities for content creators, as they are good in teaching but over 90% of teachers struggle financially as they are completely unaware of the existence and methods to run sales funnels.

· The estimated market size for potential demand from learners (K12, College students and working professionals) in India is $8.4 Bn.

Rationale for investment:

· Strong Founders’ pedigree — Founders are quite articulate and understand this space quite well. They have a very good clarity of thoughts in terms of vision and strategy to achieve the goals that they have laid out for their business.

· Market opportunity — Given the sizeable opportunity that online education market Offers, there is enough room for multiple players to grow and capture the market. Also, there are tremendous use cases that can be solved using the Company’s platform.

·

Conclusion:

Knorish is providing its unique solution to help all the content creators and teachers who want to take their business online and grow it to new heights by making quick sales using their special funnel builder. With a world that has adapted to the phenomenon of online learning and with its sheer growth potential, it makes for a perfect future for Knorish to scale up and become a major player in its segment.

The above report has been prepared by Rockstud Capital LLP (“Investment Manager”) for informational purposes only and is subject to change without notice. The delivery of the report does not imply that the information contained herein is correct as of any time subsequent to the date specified in the contents of the Information. The financials in the above report are intentionally not mentioned due to confidentiality reasons.

To know more about Rockstud Capital, visit www.rockstudcap.com



Disclaimer — The article is made for informational purposes only and should not be regarded as an official opinion of any kind or a recommendation. It does not constitute an offer, solicitation or any invitation to public in general to invest in the stocks discussed. This article is confidential and privileged and is directed to and for the use of the addressee only. The recipient, if not the addressee, should not use this material if erroneously received, and access and use of this material in any manner by anyone other than the addressee is unauthorized. It shall not be photocopied, reproduced or distributed to others at any time. While reasonable endeavors have been made to present reliable data in the article, Rockstud Capital LLP does not guarantee the accuracy or completeness of the data in the article. Prospective readers are cautioned that any forward-looking statements are not predictions and may be subject to change without notice. No part of this material may be duplicated in any form and/or redistributed without Rockstud Capital LLP’s prior written consent.

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