Product:
· Knorish is a No-code platform built on .Net core, Angular, Java and HTML5 stack that provides an easy way to create training content, have it on your own website — with your brand and domain name and full control of everything.
· The platform provides extensive features such as sales funnels, website builder, course builder, in-built automation, in-built Zoom, training & support, and digital marketing integrations to run an integrated online academy.
Industry landscape:
· The online content creation market is huge with a large unaddressed need for coaches, teachers, trainers, artists and mentors to build their own white labelled websites and take their content online.
· Knorish is solving a real and significant problem by its unique DIY model and sales automation tools enabling higher revenue generation opportunities for content creators, as they are good in teaching but over 90% of teachers struggle financially as they are completely unaware of the existence and methods to run sales funnels.
· The estimated market size for potential demand from learners (K12, College students and working professionals) in India is $8.4 Bn.
Rationale for investment:
· Strong Founders’ pedigree — Founders are quite articulate and understand this space quite well. They have a very good clarity of thoughts in terms of vision and strategy to achieve the goals that they have laid out for their business.
· Market opportunity — Given the sizeable opportunity that online education market Offers, there is enough room for multiple players to grow and capture the market. Also, there are tremendous use cases that can be solved using the Company’s platform.
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Conclusion:
Knorish is providing its unique solution to help all the content creators and teachers who want to take their business online and grow it to new heights by making quick sales using their special funnel builder. With a world that has adapted to the phenomenon of online learning and with its sheer growth potential, it makes for a perfect future for Knorish to scale up and become a major player in its segment.
The above report has been prepared by Rockstud Capital LLP (“Investment Manager”) for informational purposes only and is subject to change without notice. The delivery of the report does not imply that the information contained herein is correct as of any time subsequent to the date specified in the contents of the Information. The financials in the above report are intentionally not mentioned due to confidentiality reasons.
To know more about Rockstud Capital, visit www.rockstudcap.com
