Date: 11 Dec, 2024
In the era where convenience often outweighs quality, the rising shift towards health-conscious living has brought traditional practices back into the spotlight. Among these, wood-pressed oils have emerged as a beacon of authenticity and nutritional value. Bridging the gap between tradition and modernity, Indic Wisdom, is carving a niche for itself in India’s premium oils market.
About the Company
Founded in 2016 by Prajakta and Kaustubh Khare, Indic Wisdom blends India’s rich culinary heritage with innovative production techniques. As the largest producer of premium wood-pressed oils in India, the brand specializes in the traditional lakdi ghani method to retain essential nutrients and flavour.
Indic Wisdom delivers oils crafted with health, sustainability, and authenticity at their core, catering to the evolving preferences of today’s discerning consumers. Their premium offerings include cooking oils, specialty oils, and multipurpose variants, ensuring a perfect balance of taste and nutrition for modern kitchens.
Indic Wisdom has its own manufacturing unit in Virar, Mumbai. The manufacturing process not only maximizes efficiency but also maintains the highest hygiene standards. The manufacturing facility doesn’t use any chemical or heating thus ensuring there is not much contribution towards pollution and carbon footprint. There is a team of food technicians as well who does the quality check of every batch produced at the factory.
Industry Landscape
The growing awareness of the harmful effects of processed oils has catalyzed a shift towards natural alternatives.
Rising Demand for Natural and Healthy Oils
As consumers prioritize health and wellness, the demand for unrefined, nutrient-rich oils continues to grow. The global cold-pressed oil market, which was valued at $27.1 billion in 2021, is experiencing a steady rise driven by increasing health awareness among consumers. Cold-pressed and wood-pressed oils are gaining popularity due to their high nutritional content, including essential fatty acids, antioxidants, and vitamins.
Market Expansion in India
The Indian market for cold-pressed oils is poised for significant growth, expected to increase from $9.1 billion in 2024 to $15.6 billion by 2032. This is largely driven by a shift in consumer behaviour towards healthier food options, as well as a rise in disposable income and changing lifestyles. The rise of health-conscious consumers further drives the market for premium, natural oils, with a notable preference for wood-pressed oils due to their purity and authenticity.
Digital Revolution and E-Commerce Growth
The rise of e-commerce platforms has made niche products like wood-pressed oils more accessible to a wider audience. Direct-to-consumer (D2C) brands specializing in cold-pressed oils are leveraging digital marketing to target health-conscious millennials and Gen Z.
Rockstud’s View
Indic Wisdom stands out not only for its commitment to tradition but also for its forward-thinking approach.
1. Experienced Leadership
Founders Prajakta and Kaustubh Khare bring over 20 years of expertise in digital transformation, AI, and strategic sales. Their vision to modernize India’s culinary traditions has been instrumental in building Indic Wisdom as a trusted and innovative leader in the wood-pressed oil sector.
2. Sustainability at Scale
By embracing eco-friendly practices, Indic Wisdom aligns with the values of health-conscious and environmentally aware consumers, securing long-term market relevance. By adhering to stringent quality protocols and using Grade A seeds, the brand guarantees oils that are both pure and flavourful. This unparalleled capacity enables Indic Wisdom to meet growing demand while maintaining its promise of excellence.
3. Market Opportunity
The global cold-pressed/wood-pressed oil market is witnessing a significant uptrend, projected to grow at a CAGR of 5.7% until 2028. In India, the market is set to expand from $9.1 billion in 2024 to $15.6 billion by 2032, reflecting changing consumer behaviour toward natural and nutrient-rich oils. With unmatched production capabilities and a reputation for excellence, Indic Wisdom is well-positioned to dominate the premium oils market.
Conclusion
Indic Wisdom stands as a beacon of innovation rooted in tradition. By preserving the art of wood-pressed oil extraction, the brand not only meets the growing demand for natural and sustainable products but also delivers oils that are rich in nutrition and flavour. With a strong focus on health, authenticity, and environmental responsibility, Indic Wisdom is at the forefront of redefining India’s premium oil market. As a testament to its unwavering commitment to quality and heritage, Indic Wisdom is shaping the future of food, one drop at a time.
This report has been prepared by Rockstud Capital LLP (“Investment Manager”) for informational purposes and is subject to change without notice. The financials in the above report are intentionally omitted for confidentiality reasons.
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