Ember

Date: 12 Jan, 2026

India’s consumer landscape is changing fast. Today, success belongs to brands that combine innovation, functionality, and a genuine understanding of what people want. As Indian consumers become more health-conscious and design-aware, they’re looking for products that not only work better but also fit seamlessly into their modern lifestyles. 

Ember represents this very shift as India’s first 100% non-toxic, non-stick cookware brand, it blends global design excellence with local culinary sensibilities to make cooking safer, smarter, and more beautiful.

About Ember

Founded in 2024 by Siddharth Gadodia and Himanshi Tandon, Ember is pioneering a new era of safe, sustainable, and high-performance cookware for Indian homes. Combining California-inspired design with Italian manufacturing precision, Ember creates cookware that looks stunning on the outside and performs brilliantly in the kitchen, built to last, built to inspire.

Redefining Healthy Cooking

At the heart of Ember’s innovation are its proprietary ceramic coating, designed to eliminate harmful “forever chemicals” like PFAS and PTFE found in traditional non-stick cookware. The result is durable, toxin-free cookware that delivers exceptional heat distribution, longevity, and performance, all while making every day cooking effortless and healthy.

Product Innovation & Consumer-Centric Design

Every Ember product is shaped by deep consumer insight. The brand reimagines cookware for the way Indians actually cook from high heat tadkas to slow simmers, ensuring every detail is functional, safe, and elegant. By operating through a direct-to-consumer model, Ember maintains full control over quality, innovation, and customer experience. This approach has helped the brand quickly establish trust and leadership in the premium cookware segment, redefining what modern Indian kitchens can be.

Industry Landscape

The cookware industry is in the midst of a major transformation. Around the world, consumers are becoming more conscious about health, sustainability, and design, and they’re demanding products that reflect these values. In India, this shift is even more visible. A new generation of home cooks is choosing non-toxic, long-lasting, and beautifully designed cookware that fits both their kitchens and their lifestyles.

For decades, the Indian cookware market was dominated by legacy brands that relied on PTFE- and PFAS-based non-stick coatings chemicals now known for their harmful effects on health and the environment. As awareness grows, consumers are actively seeking safer and more sustainable alternatives, creating a massive opportunity for innovation in the cookware space.

At the same time, the rise of direct-to-consumer (D2C) brands, improved e-commerce infrastructure, and changing home-cooking habits especially after the pandemic have completely reshaped how people discover and buy kitchen products. Today’s consumers expect cookware that blends performance, safety, and aesthetics, aligning with their desire for conscious and convenient living.

With rising disposable incomes, a growing focus on wellness, and the influence of global culinary culture, India’s premium cookware market is expanding rapidly. Brands that bring together smart design, advanced material science, and sustainable craftsmanship are leading this new wave of growth.

At the forefront of this evolution is Ember is pioneering in India’s move toward 100% non-toxic, high-performance cookware. By setting new standards in safety, functionality, and design, Ember is redefining what it means to cook healthy in the modern Indian kitchen.

Rational for Investment
 
 Experienced Leadership

Ember is led by a seasoned founding team with a proven track record in building and scaling consumer brands. Siddharth Gadodia, founder of Upbeatz, brings over eight years of experience in creating successful global D2C ventures. Himanshi Tandon, who spent more than 15 years leading marketing at Adidas and Reebok, adds deep expertise in brand strategy, storytelling, and consumer engagement. Together, they bring the perfect blend of entrepreneurial drive, product vision, and brand-building acumen to position Ember as a category leader.

Disruption in Untapped Categories

While most competitors focus on saturated kitchenware segments, Ember is breaking new ground in one of the industry’s most overlooked spaces non-toxic, performance cookware. For decades, the cookware industry has seen minimal innovation in both materials and design. Ember is changing that narrative by combining advanced material science with consumer-first design, creating products that redefine how cookware is made, used, and experienced in modern Indian kitchens. Each Ember product is a balance of performance, safety, and aesthetics built for real homes and real cooks.

Strong Partnership

To further strengthen its culinary credibility, Ember has partnered with Celebrity Chef Saransh Goila, a collaboration that brings professional precision to everyday cooking. Chef Goila’s deep understanding of Indian cuisine, heat dynamics, and ingredient behaviour has directly influenced Ember’s product development. His involvement ensures that every Ember pan, pot, and skillet performs flawlessly in real kitchens, delivering the quality and consistency expected by both chefs and home cooks alike.

Conclusion 

Ember is more than just a cookware brand, it’s a movement toward healthier, safer, and more sustainable cooking. By blending global craftsmanship with relevant design, the brand is pioneering India’s transition to 100% non-toxic, high-performance cookware that elevates both function and form.

With an experienced leadership team, strong partnerships, and a focus on purposeful innovation, Ember represents the next generation of D2C brands redefining how India cooks. It’s not just creating cookware, it’s building a lifestyle centred on conscious cooking and modern living, perfectly aligned with the values of today’s discerning consumers.