Instoried has built an Artificial Intelligence (‘AI’) based tool that helps brands to strategize, execute and deliver content using predictive analysis to increase customer engagement. It is an end-to-end solution that helps content marketers target a particular emotion based on its identification of the brand’s emotional quotient. The product can give tailor-made recommendations of words and phrases. Currently, the tool is available in English and Hindi. Through this product, the company is addressing the key problem of lack of engaging content to influence consumer decision making.
Instoried was started by Sharmin Ali and Sutanshu Raj in 2018. Sharmin comes with a strong enterprise sales & marketing experience and also understands the SaaS product application very well. Sutanshu, on the other hand, has a strong technology background and has previously worked with Microsoft and Public Health Foundation of India.